Brooklinen x Activation

This campaign was created in collaboration with Activation Residency for Pride of 2021. Activation Residency is a Black trans led artist residency aiming to generate a safer and more collaborative space, adapt to its residents’ needs, and create portals to futures needed now.

Website Landing Page

Organic Social Meet the Artists

Organic Social Meet the Artists


Organic Social Store Installation Promo


Co-Creative Director(s): Jess Gary (she/her), Kamra Hakim (they/them)
Founder of Activation Residency: Kamra Hakim (they/them)
Art Direction: Yankel Amarante (she/her)
Store Installation: Mosie Romney (they/them)
Copy: Katherine Penta (she/her)
Photography: Naima Green (she/her)
Creative Production: Hannah Rothkuo (she/her)
Visual Merchandising: David Piazza (he/him)
Video Editing: Peter Dolshun (he/him)
Video Graphics: Yankel Amarante (she/her)
Store Installation Photography: Claudia Di Maio (she/her)
Video: SoMad