Brand Refresh
We tightened the color palette around universal flag colors and introduced “Big Shapes” as a core visual element, adding tension while creating a flexible framework for communication.
The logo animation carried that idea into motion. The mark enters oversized, shifts between logo states, and exits behind a curtain-like mask.
Big Shapes
The illustrations add a sense of tension, almost like a balloon about to burst, tying back to the “Big” concept. Beyond decoration, they function as a communication device, helping translate the art direction for Bigcaaf 2026 across social, print and environmental applications.
As Bigcaaf expanded across multiple venues and touchpoints, the brand required a more cohesive and scalable system to support both rapid content production and on-the-ground navigation.
Artist Highlight Assets — Production Designer: Paula León
The Big Shapes were used to frame artist press photos while visually identifying the stages they would perform on. Built entirely in Figma using templates and reusable components, the system allowed for efficient, consistent asset creation across the lineup.