BRANDING
2023—2024
The founders of Alchemy Work Club had a beautiful space, a strong name, and a solid concept, but they were looking to refine their direction and really define their place in the community. Our role was to help Alchemy step into that space with confidence.
2025
Furniture that’s easy to move, store, and reuse... again and again. Whether you’re moving apartments or building out a pop-up, FOHRM is made to transform with you. Flatpack by design. Built to last.
2024
A multi-touchpoint holiday campaign designed to provide everything needed for the perfect Nochebuena (Christmas Eve). Through a cohesive art direction that evoked warmth and nostalgia, we brought the celebration to life across website, social, and out-of-home activations.
2020—2023
Brooklinen was created to deliver simple, beautiful, high-quality home essentials at a fair price, ridiculously comfortable sheets that don’t cost an arm and a leg. At Brooklinen, I worked on a variety of evergreen and campaign designs. I also streamlined workflows for animation across digital touchpoints like video and email.
2021
Brooklinen teamed up with Activation Residency to support and invest in the rest and renewal of Black trans people. The campaign was centered around the joy and rest of Black Trans people and activists. I contributed by shaping the campaign’s visual language across multiple touch point.
2022
Lyft is your go-to transportation buddy, making it easy to connect passengers with drivers through their super user-friendly app. At Lyft, I worked across landing pages, campaigns, and brand refreshes, designing experiences that built trust, highlighted safety, and aligned with the evolving brand.
2023—2025
Rooted in a collaboration-centric ethos, our space embodies a unique vision for Gainesville’s creative community. Olio’s mission is to inspire, connect, and nurture Gainesville’s creative spirit through collaboration and accessible resources.