Environmental Design

The identity was applied in common areas across downtown Gainesville, with placement guided by the event layout.

Wayfinding was concentrated in the center of the festival to support movement and orientation, using standalone signage and directional cues where needed.

Supporting applications included vinyl stickers on existing street signage, light pole banners, stage banners, and bar signage that extended the identity across key gathering areas.


Stage Banners  Wayfinding   Decorative Vinyl   Bar Signage  Light Pole Banners
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Last Updated October 2025