Big: Culture & Arts Festival is a grassroots, community-built festival rooted in Gainesville. It brings together an eclectic mix of artists, collaborators, and audiences—transforming downtown into a shared space for art, music, and culture.
As the festival scaled, the identity needed to keep up. The goal was to evolve the brand into a system that could stretch across formats, spaces, and platforms without losing what made it feel like Big.
ROLE
Lead Designer & Art Director
Brand Refresh
Design Systems
Web Design + Build
Organic Social Design
Print Design
Environmental Design
UWAY Stage Design